Last Modified: July 14, 2022
This Privacy Policy applies to the website located at www.irtliving.com (collectively, the “Website” or
“Site”) as well as to each of our Community Websites (as indicated herein). Capitalized terms not
otherwise defined herein shall have the meanings attributed to them in our Terms of Use, available
at
This policy is effective as of: July 14, 2022
Independence Realty Trust (“IRT” or “we,” “us” or “our”) is committed to protecting your privacy through compliance with this policy. This Privacy Policy discloses how we collect, share, and use information about you that IRT collects through the Website or in connection with the provision of the Services and our use of and your ability to correct the information so collected. The Website provides users with information about IRT’s various managed properties and certain corresponding Services, as provided in more detail in our Terms. In using and viewing the Website, you understand and agree that IRT may use your Personal Data (defined below) and other information collected about you subject to the terms of this Privacy Policy.
This Privacy Policy applies to information that we (i) collect via the Website, in email, text, and other electronic messages between you and us via the Website; (ii) obtain from our third party service provider, Entrata, in maintaining and operating the Community Websites and providing any associated services (Entrata's collection, use, and handling of Personal Data and information is pursuant to its privacy policy available on the Community Websites) ; and/or (iii) obtain from our third party service provider, Q4, in maintaining and operating the Investor-Related Portions and providing any associated services (Q4 does not collect any private information from users of the Investor Relation Portions and only collects information concerning page “hits,” delivered anonymously, including page views, location, browsing device, and screen resolution)). This Privacy Policy expressly DOES NOT apply to information that is collected by us offline or via any other website operated by us or any third party (including any affiliate), including via any websites that are linked to the Website that are not Community Websites. Moreover, you understand and agree that this Privacy Policy DOES NOT govern or apply to (i) Entrata's collection, processing, storage, handling, disclosure, or use of Personal Data or other information collected about you when you use or access a Community Website, which is instead governed by the Entrata Privacy Policy (which is available on such Community Website); and/or (ii) Q4’s collection, processing, storage, handling, disclosure, or use of Personal Data or other information collected about you when you use or access Investor-Related Portions.
Please review this Privacy Policy carefully. If you do not agree with this Privacy Policy, your choice is to not use our Website. By accessing or using the Website, you hereby agree to this Privacy Policy. We may change the terms and conditions set forth in this Privacy Policy from time to time in our sole discretion and will provide you with ten (10) days’ notice before the new Privacy Policy come into effect by posting notice of the revised Privacy Policy on the Website. Changes will apply prospectively only. Accordingly, we ask that you check back to see if there are any updates to this Privacy Policy from time to time. Your continued use of or access to the Website or Community Websites after the changes go into effect constitutes your acceptance of such changes.
IRT complies with the Children's Online Privacy Protection Act of 1998 (“COPPA”). COPPA requires that website operators never knowingly request personally identifiable information from anyone under the age of 13 without requesting verifiable parental consent. In accordance with COPPA, we do not knowingly collect any Personal Data from children under the age of 13. We recommend that no one under the age of 18 submit Personal Data to our Site. In the event that we determine that a user of this Site is under the age of 13, we will not maintain or use his or her Personal Data and will delete same.
Certain of the information provided by IRT on the Website is available without IRT collecting any Personal Data from you. In using and viewing the Website, you understand that IRT may use your Personal Data subject to the terms of this Privacy Policy. IRT collects the following information about users of the Website:
We also collect and obtain from Entrata certain Personal Data that you provide to Entrata via the Community Websites, such as Personal Data you provide to Entrata when you complete or submit an application via a Community Website.
We also collect certain information automatically when you use or access the Site as set forth below under the header “Cookies, Google® Analytics, and other Technologies” Section.
Please note that the Website includes links to certain Residential Services that allows users to pay their rent. In connection with such services, you may be asked to provide certain Personal Data and credit card or other financial information. IRT is not responsible for the collection or storage of this information. Rather, IRT uses a third party payment service provider, namely, Entrata or its service provider, to process any of the payments that you make via the Website. Accordingly, the collection, handling, storage, and security of this information is the responsibility of Entrata or its service provider, and is subject to Entrata's Privacy Policy, available at here. Entrata or its service provider may provide us with Personal Data and we will use such information only as set forth herein.
Likewise, the Website or the Community Websites contain the following features maintained or operated by third parties: (1) the ability to generate leases, which is a service provided by Entrata; and (2) the ability to submit a request for a background check if you are a resident, which is a service provided by ResidentVerify. In connection with such services, you may be asked to provide certain Personal Data and credit card or other financial information. IRT is not responsible for the collection or storage of this information. These service providers may provide us with Personal Data and we will use such information only as set forth herein.
You have a choice as to whether to provide IRT with any Personal Data. Although you are not required to disclose any Personal Data to us, some portions of the Website may not be available to you without your providing this information.
IRT uses any Personal Data and any other information that you provide in a limited number of ways. We may use your Personal Data or other information:
IRT may hire other companies and individual contractors (collectively, "Contractors") to perform services on our behalf, including but not limited to, operating certain aspects of the Site, sending you email, or developing new software. As noted above, this includes, among others, Entrata, Q4, BlueMoon and ResidentVerify. These Contractors may be supplied with or have access to your Personal Data or other information for the sole purpose of providing these services to us or on our behalf or as otherwise set forth in such Contractors' respective privacy policies. IRT may also use third-party ad servers or ad networks to deliver ads to you on IRT's behalf. These third-party ad servers may be supplied with or have access to your Personal Data or other information for the sole purpose of providing these services to us or on our behalf. They also may collect and use non-Personal Data about your visits to the Site in order to send advertisements that may be of interest to you.
We may also on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to market to you those products or services that may be of interest to you.
We may need to disclose Personal Data or other information collected from you when required by law or if we have a good-faith belief that the action is necessary to comply with a pending judicial proceeding, a court order or legal process served on IRT or to protect our rights or the rights of others, to fight fraud, identity theft, to ensure the integrity and operation of our business and systems, or to protect the rights, property or safety of IRT, its employees, members or others.
We may also disclose your information (including your Personal Data) to a buyer or other successor in the event of a merger, divestiture, restructuring, change of control, reorganization or other sale or transfer of all or some of IRT’s assets, whether as a going concern or as a part of bankruptcy or liquidation or similar proceeding, in which such information is among the assets transferred.
When you give us Personal Data or other information, IRT will not share that information with third parties without your permission, other than for the limited exceptions provided herein. Such Personal Data or other information will only be used for the purposes set forth herein. IRT may send periodic emails informing you of changes and updates regarding the Website. If you would like to opt-out of our sharing of Personal Data with non-agent third parties, please provide us with an email at privacy@irtliving.com and we will accommodate the request.
On an aggregate basis only, we collect comprehensive demographic, business information and data, and other non-identifying information about users of the Website. IRT will never disclose any Personal Data as part of this aggregate information, but we may lend, sell, share or otherwise disclose aggregate information with others so we can perform research and provide the results to third parties, enhance and market the Website, and conduct accounting and process record keeping functions.
We may include links to other websites that we think will be of interest to you or operated by our business partners, affiliates, advertisers, and others. These third parties have separate data collection and privacy practices independent from ours, and IRT cannot be responsible for their policies or activities. Please contact those third parties directly if you have questions about their privacy policies.
IRT may also use a feature of your browser called a “cookie.” Your cookie automatically identifies your computer - but not you - to our servers when you visit the Website and allows us to correlate your computer with certain usage patterns which are stored in our log files. We use cookies to gather general, aggregate statistics about the overall popularity and usage of the Website. IRT also uses more temporary cookies, often referred to as session cookies, to keep a user logged into the system and aid in the exchange of information between pages without loss of data. Such a cookie, however, is only stored for the current browsing session and is deleted once the browser is closed. IRT can also only read cookies from the Website. Search for Cookies under your Web browser's Help menu for more information on cookie management features available to you. If your browser is set to reject all cookies, the Website may not function properly.
Your Choices
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Please note that IRT does not currently respond to DO NOT TRACK requests sent from a user’s web browser, such as Internet Explorer, Chrome, and Safari.
IRT does not currently have an online method for users to delete their Personal Data contained in our database. However, you may change or update the Personal Data we have collected, request that we delete it, or request that we change how we use it by sending an email to privacy@irtliving.com with your instructions. Please note that this deletion may otherwise impact prior transactions performed on the Website. We will not accommodate a change or deletion if we believe doing so will violate any law or legal requirement or cause the information to be incorrect.
We encourage you to review our Privacy Policy not just the first time you visit the Website but periodically afterwards since we may modify our Privacy Policy from time to time. The date of the last update of the Privacy Policy will always be posted below:
If we make any substantive changes to our Privacy Policy in the future with regard to how we use your Personal Data, we will incorporate those changes here and will notify you via posting notice of the revised Privacy Policy on the Website. Changes will apply prospectively only. Your continued use of the Website after the changes are posted constitutes your agreement to the changes, both with regard to information we have previously collected from you and with regard to information we collect from you in the future. If you do not agree to the changes, please discontinue use of the Website. Lastly, if IRT is sold or merged with another company, your Personal Data and other collected information will be included as part of the sale as noted above but unless you’re notified that the Privacy Policy is changed, your Personal Data and other collected information will be maintained in the same manner.
While our Website is meant for use in the United States by United States residents, like almost every website, our Website is accessible around the world. By visiting the Website and providing your information, you acknowledge and agree that your Personal Data can be stored for the purposes identified in this Privacy Policy. We process and store your information in North America and your information may be stored on servers located outside your residential jurisdiction and which may have less stringent privacy practices than your own. If you access the Website from outside the United States, your usage of the Website constitutes consent to the transfer of your data outside of your country and to North America. In no event should the Website be used by individuals in the EU or UK, and we do not intend to offer any Services to individuals in these jurisdictions. If you are a resident of these jurisdictions, do not use the Website.
This Website has industry-standard security measures in place to protect the loss, misuse, and alteration of the information under our control, and we make good faith efforts to store your Personal Data in a secure operating environment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your Personal Data, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.
Please feel free to share any comments and concerns with us. If you have any questions about this Privacy Policy or the practices of the Website, please send us an email at privacy@irtliving.com.
California Civil Code Section 1798.83 permits customers of IRT who are California residents to request certain information regarding IRT's disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to: CCPA@irtliving.com or write us:
IRT Living
Attention: General Counsel
1835 Market Street
Suite 2601
Philadelphia, PA 19103